Startups
Healthcare startups often need to refine or even pivot from their initial strategy. At the same time, leadership is focused on building the business and don’t have the capacity to complete a structured analysis or the internal resources to whom they can delegate the work. Our experienced consultants and analyst team can fill the gap – from quick research on a potential secondary target market to a more structured review of strategy and planning.
How We Help Startups
We support startups throughout their growth journey:
1
Formation
Build MVP and secure initial customer(s)
Seed
Before Product-Market Fit
How we help:
Building the Model
Research to support the model (market, competitor, end user)
2
Validation
Refine business model and operations
Series A
Before Product-Market Fit
How we help:
Planning for Growth
Support the development of a comprehensive GTM strategy
3
Growth
Onboard additional customers
Series C
After Product-Market Fit
How we help:
Commercial Strategy & Execution
Support scaling the business, refining the GTM strategy
4
Expansion
Continue growth, consider diversification
Series D
After Product-Market Fit
How we help:
Commercial Strategy & Execution
Support refining the GTM model and evaluating new market opportunities
Mind the Gap
Even the most talented teams sometimes lack the expertise or capacity to meet their strategic objectives. We help fill the gaps, partnering to provide fast, focused, cost-effective delivery on your priorities.
Our team performs the activities that would be handled by an internal strategy function at larger organizations:
1
Research
2
Modeling
3
Strategy & Planning
4
Special Projects
5
Leadership Support
Additional Detail
1
Research
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Detailed market research and competitive intelligence
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Targeted interviews / surveys to support product and GTM planning
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Structured reports that can be shared / iterated across the organization
4
Special Projects
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Lead projects that fall outside either the expertise or capacity of the ELT – for example:
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Identify / evaluate partners
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Evaluate unexpected opportunities (outside core target market)
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Facilitate development of reporting / KPIs
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Facilitate development of standard client- or market-facing reports (QBRs, etc.)
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2
Modeling
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Build models to evaluate business opportunities / inform critical decisions – for example:
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Target market / market prioritization
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Market size and share
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Pricing strategy and options (tiered, performance guarantees, etc.)
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Business model / pricing for non-standard clients
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Sales support tools
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5
Leadership Support
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Support ELT by facilitating the creation of critical presentations and internal documentation:
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Board meetings
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Internal meetings
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Strategy-related onboarding documentation, etc.
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3
Strategy & Planning
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Facilitate strategy development on priority topics (e.g., GTM, pricing, partnerships, engagement, etc.)
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Facilitate internal planning process and develops documentation (e.g., annual planning, six- and three-month sprints, etc.)
Additional Project Topics
Strategy
How can you design your business to grow faster than your competitors? We partner with you to assess your current market position and identify recommended changes to achieve your growth targets.
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Market Assessment
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Customer Assessment
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Internal Assessment
Go-to-Market Strategy
Are your limited sales and marketing resources strategically deployed to meet your growth objectives? Our go-to-market framework will assess your current plan, pinpoint opportunities for improvement, and ensure that your sales and marketing efforts are fully aligned to meet your growth targets.
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Market size & share
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Market segmentation
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Segment-specific value prop
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Sales and marketing plan
Technology & Digital
Do you know how emerging technologies will impact your market and your customers? Our structured research will equip you with the insights needed to navigate and adapt to an evolving digital landscape.
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Emerging technologies / capabilities
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Customer experience / journey mapping
Innovation
When was the last time you conducted a focused analysis to uncover new growth opportunities? This analysis is focused on identifying and prioritizing strategic alternatives that could further drive your growth.
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Customer needs assessment (jobs to be done)
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Competitor and market analysis
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White spaces analysis
Customer Experience
Are you delivering a consistent experience that builds lasting customer loyalty? Our comprehensive analysis will help align your resources to meet your customers' top priorities.
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Customer needs / requirements
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Journey mapping
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Customer acquisition / retention
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Customer feedback / continuous improvement
Strategic Planning
Does your leadership team have capacity for deliberate quarterly or annual planning? Our planning frameworks will identify, document, and prioritize initiatives for individual teams or the broader organization -- and help you understand tradeoffs in the event you need to pivot.
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Vision, objectives, and strategic initiatives
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Performance measures
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Internal communication / coordination
Mergers & Acquisitions
Do you need to add new capabilities or enter new markets? The first step is to conduct thorough research to understand the relevant players and strategic options available to you.
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Buy, build, partner analysis
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Target identification
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Capabilities assessment
Sales & Marketing
Do your value propositions and pricing resonate with the market? We team with you to refine your current approach, ensuring your messaging resonates with each of your target segments.
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Product & portfolio management
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Pricing optimization
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Market expansion
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Customer segmentation
Market & Competitor Assessment
When was the last time you conducted a thorough analysis of your market, including both direct and indirect competitors? We assess the market in order to identify trend and evaluate threats and opportunities to your business.
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Addressable, accessible market size
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Value chain
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Competitor landscape
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Strategic responses (e.g., buy, build, partner)