Strategy

How can you design your business to grow faster than your competitors? We partner with you to assess your current market position and identify recommended changes to achieve your growth targets.

• Market Assessment

• Customer Assessment

• Internal Assessment

Go-to-Market Strategy

Are  your limited sales and marketing resources strategically deployed to meet your growth objectives? Our go-to-market framework will assess your current plan, pinpoint opportunities for improvement, and ensure that your sales and marketing efforts are fully aligned to meet your growth targets.

• Market size & share

• Market segmentation

• Segment-specific value prop

• Sales and marketing plan

Technology & Digital

Do you know how emerging technologies will impact your market and your customers? Our structured research will equip you with the insights needed to navigate and adapt to an evolving digital landscape.

• Emerging technologies / capabilities

• Customer experience / journey mapping

Innovation

When was the last time you conducted a focused analysis to uncover new growth opportunities? This analysis is focused on identifying and prioritizing strategic alternatives that could further drive your growth.

• Customer needs assessment (jobs to be done)

• Competitor and market analysis

• White spaces analysis

Customer Experience

Are you delivering a consistent experience that builds lasting customer loyalty? Our comprehensive analysis will help align your resources to meet your customers' top priorities.

• Customer needs / requirements

• Journey mapping

• Customer acquisition / retention

• Customer feedback / continuous improvement

Strategic Planning

Does your leadership team have capacity for deliberate quarterly or annual planning? Our planning frameworks will identify, document, and prioritize initiatives for individual teams or the broader organization -- and help you understand tradeoffs in the event you need to pivot.

• Vision, objectives, and strategic initiatives

• Performance measures

• Internal communication / coordination

Mergers & Acquisitions

Do you need to add new capabilities or enter new markets? The first step is to conduct thorough research to understand the relevant players and strategic options available to you.

• Buy, build, partner analysis

• Target identification

• Capabilities assessment

Sales & Marketing

Do your value propositions and pricing resonate with the market? We team with you to refine your current approach, ensuring your messaging resonates with each of your target segments.

• Product & portfolio management

• Pricing optimization

• Market expansion

• Customer segmentation

Market & Competitor Assessment

When was the last time you conducted a thorough analysis of your market, including both direct and indirect competitors? We assess the market in order to identify trend and evaluate threats and opportunities to your business.

• Addressable, accessible market size

• Value chain

• Competitor landscape

• Strategic responses (e.g., buy, build, partner)