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Digital Health
Zenovate’s principals have 20+ years serving clients in the healthcare and benefits ecosystem, including a range of Digital Health clients. Whether your company is selling to payers, employers, or health systems, Zenovate’s analytics, strategy support, and market intelligence can help you navigate uncertainty, outperform competitors, and achieve sustainable growth.
Our Experience in Digital Health
Our principals have worked with a wide range of digital health companies, including telehealth, predictive analytics, consumer platforms, apps, and others.
How We Help Digital Health Companies
Market & Competitor Assessments
Zenovate’s structured research and proprietary methodologies provide Digitial Health companies with the foundation they need to build and refine their strategies. Secondary research outputs include market size and segmentation, market trends, regulatory scan, competitor profiles. Primary research, including interviews with channel partners, employers, members or vendors can provide additional insights.
Go-to-Market Support
While Digital Health is a broad category, all swim in the same interconnected ecosystem and face common GTM challenges – how to best leverage their limited resources to achieve their growth objectives. Zenovate’s provides clients with the research and analysis they need to achieve their objectives.
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Market Prioritization: Zenovate provides the total market size along with a breakdown of segments, then works with clients to evaluate where they are best positioned to compete and how they should deploy limited resources to achieve their growth objectives
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Value Propositions by Segment: Zenovate helps clients refine their value propositions through primary research with their target markets, whether its qualitative findings from interviews quantitative findings from an online survey
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Sales and Marketing Plans: Zenovate partners with Digital Health companies to evaluate how to deploy limited sales and marketing resources to make the biggest impact
Innovation / White Spaces
Digital Health Companies who want to grow revenue have a wide range options available to them – from adding offerings that grow share of wallet to entering new markets or geographies where they are well positioned to compete. Zenovate partners with clients to help them define, evaluate and prioritize growth opportunities.
Scenario Planning
Zenovate helps Digital Health companies define strategies that are responsive to both expected future developments in the healthcare landscape and possible changes to regulatory, political, and economic environments. Our research helps define possible future landscapes, then collaborate with leadership to develop responses that ensure a successful path forward.
Additional Project Topics
Strategy
How can you design your business to grow faster than your competitors? We partner with you to assess your current market position and identify recommended changes to achieve your growth targets.
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Market Assessment
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Customer Assessment
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Internal Assessment
Go-to-Market Strategy
Are your limited sales and marketing resources strategically deployed to meet your growth objectives? Our go-to-market framework will assess your current plan, pinpoint opportunities for improvement, and ensure that your sales and marketing efforts are fully aligned to meet your growth targets.
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Market size & share
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Market segmentation
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Segment-specific value prop
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Sales and marketing plan
Technology & Digital
Do you know how emerging technologies will impact your market and your customers? Our structured research will equip you with the insights needed to navigate and adapt to an evolving digital landscape.
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Emerging technologies / capabilities
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Customer experience / journey mapping
Innovation
When was the last time you conducted a focused analysis to uncover new growth opportunities? This analysis is focused on identifying and prioritizing strategic alternatives that could further drive your growth.
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Customer needs assessment (jobs to be done)
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Competitor and market analysis
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White spaces analysis
Customer Experience
Are you delivering a consistent experience that builds lasting customer loyalty? Our comprehensive analysis will help align your resources to meet your customers' top priorities.
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Customer needs / requirements
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Journey mapping
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Customer acquisition / retention
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Customer feedback / continuous improvement
Strategic Planning
Does your leadership team have capacity for deliberate quarterly or annual planning? Our planning frameworks will identify, document, and prioritize initiatives for individual teams or the broader organization -- and help you understand tradeoffs in the event you need to pivot.
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Vision, objectives, and strategic initiatives
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Performance measures
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Internal communication / coordination
Mergers & Acquisitions
Do you need to add new capabilities or enter new markets? The first step is to conduct thorough research to understand the relevant players and strategic options available to you.
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Buy, build, partner analysis
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Target identification
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Capabilities assessment
Sales & Marketing
Do your value propositions and pricing resonate with the market? We team with you to refine your current approach, ensuring your messaging resonates with each of your target segments.
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Product & portfolio management
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Pricing optimization
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Market expansion
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Customer segmentation
Market & Competitor Assessment
When was the last time you conducted a thorough analysis of your market, including both direct and indirect competitors? We assess the market in order to identify trend and evaluate threats and opportunities to your business.
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Addressable, accessible market size
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Value chain
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Competitor landscape
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Strategic responses (e.g., buy, build, partner)
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