Research

We appreciate the challenge of making decisions in fast-changing environment, often with limited information.We are experts at swiftly collecting, synthesizing, and analyzing information to identify recommendations.

Overview

Interviews

We have deep experience designing and conducting in-depth interviews with consumers, business clients, experts, intermediaries, partners, internal stakeholders, and other key parties. Effective recruitment is crucial, and we tap into every available resource—our extensive network, client contacts, stakeholder connections, paid recruiters, and more. Our reports distill key findings and highlight the implications for a range of strategic objectives, including:

Market opportunity
Market needs / segmentation
Value proposition testing / verification
Customer satisfaction
Win/loss analysis
Capabilities assessment

Secondary Research

Our transparent, reproducible systematic reviews leverage a wide array of sources, including press releases, annual reports, academic research, government data, and proprietary databases, newspapers, and journals. The challenge, of course, is transforming this vast range of information into actionable frameworks that enable executive leaders to make well-informed decisions. Our methodology produces structured outputs, including the following:

Value chains
Trends identification
Scenario planning
Regulatory landscape and implications
Market size / growth rate

Surveys and Focus Groups

Consumer research can be costly and time-consuming, but it provides invaluable insights to guide product decisions and significant investments. With our extensive experience in conducting focus groups and surveys, we help clients select the most effective methodology to ensure the findings justify the investment. Our outputs include:

Customer segmentation
Needs / preferences assessment
Concept / value proposition

Data & Analytics

Our data and analytics team handles a broad spectrum of data, including client sources and public / proprietary datasets. They generate insights about standard business questions like market size and share and client-specific needs like forecasting customer retention or modeling ROI. Examples of standard outputs include:

Market size and share (available, addressable, accessible market)
Market prioritization
Forecasting / modeling

Primary Research

In-Depth Interviews

30- to 60-min interviews with 10-20 participants; effective with decision makers, market leaders, channel partners (brokers, consultants, platforms), existing customers, internal leaders, and others

Focus Groups

~60-min sessions with 6-10 participants, usually from a single priority segment – e.g., consumers, providers, employers

Surveys

Five- to 15-minute online assessments with a targeted, accessible priority segment(s) – e.g., consumers, providers, employers

Ethnographic Interviews

Six- to eight-hour interview / observation sessions with 6-8 end users – e.g., consumers or providers; goal is to identify and prioritize unmet needs

Secondary Research

Systematic Reviews

Focused review of a topic(s) based on a wide range of publicly available and paid sources, including press releases, annual reports, academic research, government data, proprietary databases, newspapers, and journals

Actionable Frameworks

Frameworks built from the outputs of systematic reviews – e.g., value chains, comparisons of competitor capabilities, etc.

Analytics

Analysis, modeling, forecasting of data collected from a wide range of sources – e.g., government data, publicly available sources, paid / proprietary sources, and our client’s own datasets

Visualization

Visualizations from datasets, ranging from basic charts to Tableau powered by relational databases / complex datasets

Secondary Research Outputs

Market Size & Share

Total market size, accessible, addressable

Company Profiles

Company or competitor profiles highlighting key findings (size, investors, clients)

Market Trends

Major topics, changes over time, and regulatory outlook

Competitor Assessment

Comparison of competitors based on value chain or capabilities

Industry Overview

Value chain, capabilities, and competitor types

Brand Comparison

Review of key elements of brand for defined set of competitors